Genentech

Clients: Altuviiio US, Altuviiio Global, Columvi

Project: Product Launch/Maintenance

Role: Senior PM

Responsibilities: Oversaw the creation of execution strategy, creative conception, and overall project planning for $10 million worth of advertisement together with cross-functional teams. Managed the scope and burn across all our projects before and after launching products. Ensured scheduling met overall strategic goals while maintaining reasonable timelines for all team members.

Major Projects Completed: AR platform compatible with conventions and mobile devices to introduce gamification for drug awareness. Launched 3 products within the span of 1 month with high client satisfaction. Spearheaded a revamped client website with novel web elements that ultimately led to the creation of a new line of business.

Team Size: 40 (Sponsors, Senior Leadership, Support Staff, Operations, Creative, Dev Teams, Regulatory)